By Phillip Myers
Your clients are your MSP business’s most valuable assets, and lost clients can impact your business in a big way. If you’re not tracking these critical client-related metrics, there’s no better time to start:
High churn rates reduce customer ‘lifetime value’; even worse, they drive up the cost of customer acquisition due to the need to replace lost customers. The result is less profit for your business and a negative impact on your bottom line.
As an MSP, what can you do to reduce churn rates?
At Captain’s Chair, we’re working to make these areas of improvement as seamless as possible for our MSP partners. The Captain’s Chair platform provides clients with two of the most important factors in a successful ongoing relationship with your business: transparency and communication. When you keep the lines of communication open with your clients and provide the visibility and transparency they need to feel informed, you’ll stand out in the competitive MSP market. Put your clients in the Captain’s Chair to reduce your churn rates and help them achieve their digital transformation.